Consumer services

Use consumer panels for measuring of product liking and preferences

• Efficiency and success in product development by using consumer panels
• Test of products before they appear on the market – to determine further product development steps
• Customers’ expected response to the product can be recognized, necessary and possible amendments can be performed
• Comparisons against competitor products can be performed

Opportunities:

• Panels with few panellists, 50-100 or even hundreds of panellists
• Panel, organized from special target groups
• Possibility of home placement tests

Combined methods

Product preference tests optionally completed with sensory profile analysis

Exploration of the possibilities on the market (product positioning) Determination of main attributes of products most liked by consumers Determination of optimal product attributes and development directions (e.g. new product after modification in the receipt) Quantitative (creative team) interviews Using defined costumer target group Assistance in product development at an early stage Systematisation of ideas, test on product conception Exploration of strengths and weakness of prototype products Exploration and recognition of consumer expectations and purchasing habits Questionnaire surveys Exploration and recognition of consumer attitudes, on demand Questionnaire development Statistical evaluation of market research

Bővebb felvilágosítás:

Hegyi Adrienn
Tel: +36 1 433 14 84
E-mail: a.hegyi@campdenkht.com

Kuti Tünde
Tel: +36 1 433 14 71
E-mail: t.kuti@campdenkht.com

Gábor István
Tel: +36 1 433 14 78
E-mail: i.gabor@campdenkht.com